Advertising

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Gerry Mandel Papers, 1958-2020 (S0393)
3 cubic feet

 Finding Aid

The Gerry Mandel Papers consists of correspondence, journals, photographs, and story drafts chronicling Mandel’s career in advertising and as a freelance writer and producer. Also included in the collection are video biographies of the elderly in St. Louis.

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R. E. McArron, "The Ozarks of Missouri, the Eden of the Future" Collection, circa 1931 (R0083)
0.01 cubic foot (1 folder)

 Finding Aid

The collection contains a photocopy of the illustrated promotional pamphlet, "The Ozarks of Missouri, the Eden of the Future," by R.E. McArron. The pamphlet extols the productivity of the Ozarks region and predicts a land boom in the area. It contains testimonials by residents of Long Lane in Dallas County, Missouri.

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Bessie Mae Spurling Megee Papers, 1935-1991 (C4433)
0.7 cubic feet (15 folders, 5 CDs)

 Finding Aid

This collection consists of material regarding a prolific promotional contest winner from Moberly, Missouri.

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Steve Miller, "Your Ozark Host", 1961 (R0868)
(1 folder)

 Finding Aid

This is a promotional booklet for the Branson/Hollister area of Taney County, Missouri. Included are advertisements for tourist attractions, accommodations, restaurants, and other tourism related businesses.

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Missouri Ozarks Chamber of Commerce Collection, 1929 (R1196)
0.01 cubic foot (1 folder)

 Finding Aid

This is a certificate of investment in the Missouri Ozarks Chamber of Commerce dated April 5, 1929, for J. M. Cape of Steelville, in Crawford County, Missouri. It constitutes a three-year pledge to support the Chamber at two dollars per years. Officers name on the certificate are F. H. Wielandy, Claude Bass, and E. K. Ponder.

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Missouri Pacific Railroad Company Collection, circa 1920 (R0156)
0.1 cubic foot 1 folder

 Finding Aid

The Missouri Pacific Railroad Company Collection contains a photocopy of an illustrated promotional booklet, “The Arcadia Country.” The booklet describes the Arcadia Valley in Iron County, Missouri. Also included are photocopies of views of the railway depot at Arcadia, Missouri and a Missouri Pacific route map.

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Missouri Pacific Railroad Company, White River Division Collection, 1929 (R1209)
(1 folder)

 Finding Aid

This is an illustrated promotional brochure advertising the White River Division of the Missouri Pacific Railway. It includes a route map showing towns and features along the line from Crane, Missouri, to Diaz and Newport, Arkansas, a montage entitled "Outdoor Life is Pleasant in The White River Country of the Ozarks," and a listing of representatives of the railroad's passenger and agricultural departments.

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Missouri Pacific Railway Company Records, circa 1911 (R0459)
0.01 cubic foot (1 folder)

 Finding Aid

The Missouri Pacific Railway Company Collection contains illustrated promotional booklets advertising railroad lands for sale in northeastern and central Arkansas. The booklets include descriptions and photographs of twenty-one counties, with information on agricultural production, stock raising, and railroad connections in the region.

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Missouri Pacific Railway Company, Summer and Winter Health and Pleasure Resorts Collection, 1888 (R1001)
0.1 cubic foot (1 folder)

 Finding Aid

This is a photocopy of an illustrated promotional booklet published by the passenger department of the Missouri Pacific Railway. It concerns resorts along the rail lines in the western and southwestern states, especially those in Missouri, Kansas, Colorado, and Texas.

Huntsville, Missouri Brochure, c. 1910 (C0742)
0.02 cubic feet (1 folder)

 Finding Aid

Brochure describing the town of Huntsville, circa 1910.

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Monett Chamber of Commerce Collection, 1960 (R0787)
(1 folder)

This collection includes a booklet, Monett, the Big "M" in Southwest Missouri, and the program for the annual dinner of the Monett Chamber of Commerce, held on February 15, 1960 in Monett, Barry County, Missouri.

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R. C. Mosbaugh, McDonald County Courthouse Directory and Buyers Guide Collection, 1962 (R0785)
0.01 cubic foot (1 folder)

 Finding Aid

This booklet includes the names and duties, and often photographs, of countywide office holders in McDonald County, Missouri, along with brief histories of the county and its towns, and advertisements for local businesses.

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Mountain Grove Academy Collection, 1889-1896 (R0800)
(1 folder)

 Finding Aid

This collection includes programs for literary exercises in 1889 and commencement exercises in 1890, 1891, 1894, and 1896, and an undated advertisement card for the Mountain Grove Academy at Mountain Grove in Wright County, Missouri.

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Naeter Brothers Publishing Company, "Ten Mile Garden: Cape Rock Drive", 1949 (R0773)
0.01 cubic foot (1 folder)

 Finding Aid

This booklet describes the Ten Mile Garden, Cape Rock Drive, and Boulder Crest, a nature laboratory, in Cape Girardeau County, Missouri. These areas featured decorative plantings and landscaping.

Niangua Arm Chamber of Commerce, Camdenton, Missouri Dogwood Festival Collection, 1952 (R0738)
(1 folder)

 Finding Aid

The Niangua Arm Chamber of Commerce, Camdenton, Missouri Dogwood Festival Collection contains a program booklet for the third annual Lake of the Ozarks Dogwood Festival, held at Camdenton, Camden County, Missouri.

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Old Dominion Mining Company Collection, circa 1910 (R1121)
0.01 cubic foot (1 folder)

 Finding Aid

This is a promotional pamphlet for the Old Dominion Mining company at Joplin in Jasper County, Missouri. Included are date about the firm's officers, physical plants, and photographs of its mines, mills, and equipment. C.M. Sheldon was president and treasurer and E. P. Rhodes was secretary and auditor of the company.

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Osborne Realty Company Collection, no date (R0878)
(1 folder)

 Finding Aid

This is a promotional brochure for the Osborne Realty Company at Osceola in St. Clair County, Missouri. It extols the virtues of the land and people of the area, and offers several parcels of rural land for sale.

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Overland Trail to California Panorama Notice, 1850 (C2857)
0.02 cubic feet (1 folder)

 Finding Aid

Notice of panorama exhibition of scenes of the overland route to California by the south pass of the Rocky Mountains. OVERSIZE.

Ozark Empire Fair Collection, 1947-1971 (R0809)
(1 folder)

 Finding Aid

These are two programs and three premium lists for the annual Ozark Empire Fair, held at Springfield in Greene County, Missouri, on August 9-15, 1947, August 11-17, 1951, August 11-19, 1964, August 7-13, 1969, and August 11-18, 1971.

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Ozark Mountain Lakes and Rivers, Inc., "White River Lakes of the Ozarks", 1954 (R0713)
(1 folder)

 Finding Aid

This is a brochure-map of the White River region of Arkansas and Missouri. Intended for tourists, it includes a map of the region, lists of sponsoring businesses, a promotional text by Charles C. Williford, and color lithographs of tourists activities and scenic views.

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Ozark Mountainwood Express, 1981 (R0949)
(1 folder)

 Finding Aid

This is an issue of "Ozark Mountainwood Express", a semiannual publication devoted to Ozark music, culture, and tourism. The editor was J. T. Aubrey Roberts of Harrison, Arkansas. Although unnumbered and undated, this issue contains calendars of events for 1981.

Ozark Trails Bridge, Cape Girardeau, Missouri Collection, no date (R0772)
(1 folder)

 Finding Aid

This is a promotional brochure for the Ozark Trails Bridge over the Mississippi River at Cape Girardeau, Missouri. Although undated, the brochure appears to have been printed in the 1930s.

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Joye Patterson Papers, 1967-1988 (C4448)
1.6 cubic feet (39 folders), 2 audio cassettes

 Finding Aid

The correspondence and professional papers of a journalism professor, including material on women’s studies and women in media, the status of women, and the “Q-Conference.”

Phelps County, Missouri Booklet, 1925 (R0678)
(1 folder)

 Finding Aid

This is "A Message to the Homeseeker," advertising the towns and principal businesses of Newburg, Rolla, and Saint James in Phelps County, and Salem in Dent County, Missouri. The booklet contains brief descriptions of businesses and illustrations of commercial establishments and public buildings.

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Riverside Inn Records, circa 1910 (R0870)
0.01 cubic foot (1 folder)

 Finding Aid

This is a brochure for the Riverside Inn on the Elk River near Elk Springs in McDonald County, Missouri. It includes four photographs of the resort and descriptive text.

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Rolla, Missouri Promotional Recording Collection, 1980 (R0118)
0.01 cubic foot (1 45 rpm phonodisc, 1 CD)

 Finding Aid

The Rolla, Missouri Promotional Recording Collection contains a promotional phonograph recording entitled, “The Good Life Is Here In Rolla, Missouri.” It was recorded by the band Sinkin’ Creek, and produced on a 45 rpm phonodisc by the American Bank of Rolla.

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Saint Francois County, Missouri Collection, 1925 (R0248)
0.01 cubic foot (1 folder)

 Finding Aid

The Saint Francois County, Missouri Booklet contains “A Message to the Homeseeker,” a booklet advertising the towns of Bonne Terre, Farmington, and Flat River in Saint Francois County and Fredericktown in Madison County, Missouri. There are descriptions of 157 business and illustrations of 85 commercial establishments, public buildings, and churches in those communities.

Sainte Genevieve Chamber of Commerce Collection, 1935 (R0836)
(1 folder)

 Finding Aid

This is a bicentennial souvenir pictorial booklet published by the chamber of commerce in celebration of the 200th anniversary of the founding of the town of Sainte Genevieve in Sainte Genevieve County, Missouri. It contains photographic views of historic sites and buildings in the town.

Sainte Genevieve, Missouri Bicentennial Collection, 1933-1935 (R1243)
(2 volumes)

 Finding Aid

These are photocopies of scrapbooks compiled by Francis J. Rozier, chairman of the bicentennial committee of the Ste. Genevieve chamber of commerce, during the planning and observance (1935) of the bicentennial of Sainte Genevieve in Sainte Genevieve County, Missouri. Included are newspaper clippings, printed material, photographs, correspondence, and miscellaneous papers.

Alma Sioux Scarberry Papers, 1899-1990 (C3913)
3.0 cubic feet (107 folders), 41 audio cassettes, 14 audio discs

 Finding Aid

The papers of Alma Sioux Scarberry, a reporter, novelist, script writer, publicist, and entertainer, include correspondence, clippings, photographs, newspaper serials, books, manu­scripts, sheet music, audio tapes, and material documenting her career and personal life.

Shannon and Shannon Collection, circa 1925 (R1134)
(1 folder)

 Finding Aid

This is 'South Central Missouri: The Land of Opportunity', published by the real estate firm of Shannon & Shannon at Mountain Grove in Wright County, Missouri. The booklet promoted Mountain Grove as the heart of a diversified agricultural area.

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Shepherd of the Hills Estates Brochure, no date (R0752)
(1 folder)

 Finding Aid

This is a brochure for Shepherd of the Hills Estate, a real estate development at Forsyth in Taney County, Missouri. Although undated, it appears to be from the late 1920s.

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Shepherd of the Hills Historical Society Collection, 1968-1978 (R0740)
(1 folder)

 Finding Aid

These are six souvenir programs for performances during the 1960s and 1970s of The Shepherd of the Hills, an outdoor drama based upon the novel by Harold Bell Wright. It was presented at the Old Mill Theater on the Shepherd of the Hills Farm near Branson in Taney County, Missouri.

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Sikeston, Missouri Centennial Program, 1960 (R0683)
(1 folder)

 Finding Aid

This is a photocopy of a souvenir booklet for the centennial of Sikeston, Scott County, Missouri. Prepared by Audrey Chaney, the program includes illustrated historical sketches of Sikeston, prominent citizens, municipal officials, business, churches, and schools. There is also a schedule of events, a program for the centennial pageant, "Pioneer Days Relived," and advertisements.

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Southeast Missouri District Fair Association Collection, 1949-1976 (R0925)
(1 folder)

 Finding Aid

These are a program, premium list and catalog and a souvenir booklet (1976) for the Southeast Missouri distric fair which was sponsored by the Southeast Missourui District Fair Association and held on September 12-17, 1976 at Cape Girardeau in Cape Girardeau County, Missouri. Included are schedules of events, admission prices, and advertisements for area businesses.

Southeast Missouri Drummers' Association Collection, 1910 (R0680)
(1 folder)

 Finding Aid

The Southeast Missouri Drummers' Association Collection contains photocopies of the souvenir program of the fourteenth annual meeting of the Southeast Missouri Drummers' Association, held at Sikeston, Scott County, Missouri, May 26-28, 1910. The program features a schedule of events, descriptions of prominent Scott County businesses, photographs of officers and members of the assocation, and views of buinessses, residences, and public buildings in Sikeston.

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Southeast Missouri Drummers' Association Collection, 1920 (R0694)
(1 folder)

 Finding Aid

This is a souvenir program for the twenty-fourth annual convention of the Southeast Missouri Drummers Association, held at Sikeston, Scott County, Missouri, on May 27-29, 1920. The illustrated program includes a schedule of events, photographs of officers and members of the association, and views of Sikeston.

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Southwest Missouri Collection, 1864-2014 (SP0017)
1 cubic foot

 Finding Aid

The Southwest Missouri Collection is an artificial collection combining miscellaneous small acquisitions related to southwest Missouri individuals, places, organizations, and events. Material continues to be added to the collection.

Springfield Business College Collection, 1908-1927 (R0765)
(1 folder)

 Finding Aid

These are booklets promoting the Springfield Business College, a commercial trade school located at Springfield in Greene County, Missouri.

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St. Louis Media History Foundation Records, 1882-2023 (S0580)
10 cubic feet

The St. Louis Media History Foundation consists of local St. Louis publications and original artwork, chronicling the history of print, television, radio, advertising, and public relations in the St. Louis Region. Materials of interest include issues of the St. Louis Outlaw, a radical newspaper published in the 1970s. 

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St. Louis-San Francisco Railway Company Promotional Booklet Collection, 1925 (R0816)
(1 folder)

 Finding Aid

These are "Dairying in the Ozarks" and "Fruit Growing in the Ozarks of Missouri and Arkansas along the Frisco Lines", published by the St. Louis-San Francisco "Frisco" Railway company to promote economic development along its routes in southern Missouri and northern Arknasas.

Standard Egg Farms Collection, 1929 (R1126)
0.01 cubic foot (1 folder)

 Finding Aid

This is a promotional sales booklet for chicks marketed by Standard Egg Farms at Cape Girardeau in Cape Girardeau County, Missouri. Included are descriptions of the varieties offered, shipping arrangements, and prices. Victor H. Drumm was the owner and manager of the firm.

Star Ranch and Land Company Records, 1919 (R0779)
(1 folder)

 Finding Aid

This is an illustrated letter offering land for sale near Neelyville in Butler County, Missouri. The Star Ranch and Land Company offered thousands of acres on a lease with option to buy program.

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Austyn Swenson Collection, 1960 (R0897)
(1 folder)

 Finding Aid

This is a promotional booklet for Austyn "Aut" Swenson's "Thrillcade" professional stunt driving show. The troupe made its headquarters at Springfield in Greene County, Missouri.

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Texas County, Missouri Collection, 1924 (R1151)
(1 folder)

 Finding Aid

This collection contains photocopies of 'A Message to the Homeseeker', advertising the towns and principal businesses in Texas, Wright, and Webster Counties in south-central Missouri. The booklet contains brief descriptions of businesses and illustrations of commercial establishments and public buildings.

The Mirror Collection, 1952-1953 (R0866)
(1 folder)

 Finding Aid

These are four issues of 'The Mirror: Reflections from the Sports, Entertainment and Other Fronts,' from 1952 and 1953. Edited by Paul Stubblefield, 'The Mirror' was published weekly at Joplin in Jasper County, Missouri. It contained television schedules, listings for dances, concerts, meetings, recreational activities and sporting events, and advertisments for local businesses.

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The Southwest Magazine Collection, 1900-1903 (R0760)
(1 folder)

 Finding Aid

This collection contains nineteen issues (January-October 1900) of the Southwest magazine, a semi-monthly publication devoted to commercial fruit-growing, published at Springfield in Greene County, Missouri. There is also a single issue fo Practical Fruit Grower, a successor to the Southwest.

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Tom's Monkey Jungle Collection, no date (R0764)
(1 folder)

 Finding Aid

This is a brochure for Tom's Monkey Jungle, a roadside zoo located near Eldon in Miller County, Missouri.

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Trenton, Missouri, Brochure, 1963 (C3179)
0.02 cubic feet (1 folder)

 Finding Aid

Informational brochure published by the Chamber of Commerce, Trenton, MO, with a map of the town, and a list of churches and other organizations.

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U.S. Presidential Agricultural Campaign Literature, 1928-1936 (C0884)
2 oversize volumes

 Finding Aid

Equity for Agriculture: An Advertising Campaign for Governor Smith, 1928, prepared by Ferry and Hanly Advertising Company. Newspapers and periodicals, advertisements, pamphlets, and some statistics on the distribution. Agriculture in the 1936 Presidential Election, prepared by Critchfield and Company.